Fox: everyday management, optimized from end to end

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From the basic management of the assets to their distribution in different platforms, from the handling of advertisements to the monitoring of episode status, the services and solutions of Around allow Fox workers to perform their tasks in a simple and efficient way, and the company, to offer a better service to its customers.

Facilitate daily work: this is the premise that has united for almost a decade Fox Latin America, a leader in production and distribution of content in the region, and Around. In different stages of this extensive relationship, Around added functionalities in their existing systems, updated others, implemented new ones, integrated diverse tools and provided consulting services, in all cases oriented towards the objective of optimizing daily operations with innovation.

The kickoff occurred when Fox decided to renew its MAM (media asset management) system, an installation that was run by Around. From that moment, the link deepened and, quickly, came the second challenge: integrate AdGate, the solution used by Fox to send advertisements to different digital channels, with Rhozet Carbon, a transcoding tool developed by the Harmonic company that accelerates drastically the workflow, improves the failover and automates the quality control of the contents to be distributed.

The windows of opportunity were still open: this is how both companies are involved in a new project with the aim of increasing the integration of Fox with its platform provider Ondemand, Quickplay. On Demand Manager (ODM) is a custom software based on Around Assembler that manages content and produces metadata according to the standards required by Quickplay, while monitoring the entire process. All the assets of Fox – its shows in different formats, its subtitles – arrive at the exact format in which the platform requires it to provide it with the highest quality to the end customers, regardless of the platform they choose for their reproduction, as mobile devices, computers or television screens.

Resolved the basic management of assets, the management of advertising and integration with the platform on demand, the next step was the update of the media workflow system. In effect, the WOMM (Workflow Media Manager) was an internal development of 1997 that manages programming information: on what date and at what time certain content is broadcast -with specific references country by country-, in what formats it is available, if it belongs to some premium package or part of the basic structure … From Around we worked in two axes: on the one hand, the solution of problems, typical of a system of so much trajectory and created with technologies that already had improved successors; on the other, the incorporation of new features. The evolution derived in NLS (Non Linear Scheduling): developed from scratch with new design patterns and using the latest innovations, incorporates all the characteristics of the original WOMM and adds the needs of this new era of content distribution.

The monitoring of the published content is controlled from Publishing Status, another software developed by Around that offers a kind of “general photography” of Fox’s assets: which are on air, which lack something, which were broadcast in some country in particular and not in another. And, recently, Broadcast Data Extend was implemented for the management of metadata that allow the extension of information about assets, such as the assignment of outstanding images to be promoted in the online platform, an activity that used to be done with primitive tools that required enormous effort. part of Fox’s human resources.

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